Overview
Full repositioning of Crisbella Hair, moving from amateur posts to premium branding.
Beauty Salon
A salon needs to transcend the mere act of placing extensions.
Overview
Full repositioning of Crisbella Hair, moving from amateur posts to premium branding.
Challenge
Digital content failed to convey the real value of the service, attracting the wrong audience.
Solution
Disruptive identity, strategic editorial line and monthly cinematic shooting.